Summary
Optimized fundraising and engagement strategies for Vanderbilt University's Development and Alumni Relations by leveraging historical giving data and market insights.
Highlights
Analyzed historical gift band data for alumni affinity groups, identifying giving patterns to enable targeted outreach strategies aimed at increasing engagement and donation levels.
Facilitated data-driven engagement and donation goal setting for the Reunion 2025 cycle by analyzing 20 years of historical giving trends, leading to more informed strategic planning.
Evaluated marketing campaign effectiveness by analyzing gift pledge responses relative to donor capacity data, providing insights to optimize future campaign targeting and resource allocation.
Conducted cluster analysis using R on Vanderbilt Giving Day donors, segmenting them based on donation size and frequency, which informed the development of tailored communication and stewardship strategies.
Investigated engagement and gift trends among non-constituent donors to address record management inconsistencies, providing recommendations that improved data accuracy and identified potential engagement opportunities.